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"Beating the Low Bid Game" Business Development Workshop

February 24, 2026 9:30 AM - 11:00 AM (EST)

Description

Event Description

We hope you'll join us for this interactive business development workshop with Tom Woodcock on "Beating the Low Bid Game."

It’s uncanny how many in the construction and supply industry feel they have to sell by price to be competitive. Repeating sales errors again and again never realizing they are making them. Learning the correct way to beat the price objection and cultivate customer loyalty is critical to profitability. This seminar will teach how to overcome the pressure to “be low” and return to proven practices that breed successful business development.

  • Most common bidding and pricing errors.
  • Incorrect approaches to the customer
  • Gaining competitive separation
  • Poor presentation techniques
  • Improper selling attitudes
  • Dated sales techniques that are no longer effective.
  • Sales innovations that work

Practicing proper sales techniques can solve this common issue in the construction industry. The most important aspect of any business is sales, period. Not investing time in improving those skills can cost dearly in the profit column!

About the Presenter

Tom Woodcock - Tom Woodcock Seal the Deal | LinkedIn

Author Tom Woodcock is nationally known as the most dynamic construction industry sales trainer and consultant in the country. He routinely speaks to thousands of contractors, sales personnel and suppliers concerning the sales skills necessary to compete in this intensely challenging construction industry. His personal success in sales is well documented and highly regarded. His latest book; “You’re Not Sellin’, They’re Buyin’” is comprehensive in developing the proper sales skills, persona and methodology to rise above the competition. His video series can be used as an individual or corporate training program. He’s been featured on CNN and in USAToday as well as dozens of media outlets across the country.

Tom is extremely entertaining in his approach and well-studied in the dynamics that occur in bidding, quoting and developing customer brand loyalty. His high-energy approach, combined with practical application,s can bring results immediately after his seminars. His corporation, Seal the Deal, is sought after by trade associations, contractors, corporations, suppliers, construction expos and publications regularly. He currently writes for 4 publications, has 20 regular contractor clients and speaks to in excess of 10,000 construction industry professionals a year.

Tom turned a Caterpillar rental territory from 2.5Mil to 10Mil in revenue in 18 months while raising net margins by 2%! He also trained 325 sales reps for a 750Mil nationwide equipment firm. In his first sales position at 19 yrs of age he took a 150K contractor sales territory to 2.5Mil in 1 year. His customized training programs hit areas targeted for improvement head-on. He understands the ins and outs of the construction industry.


Location

Georgia Tech School of Building Construction (Caddell Building)

280 Ferst Dr, Atlanta, GA 30332

There are a few parking deck options, see below. PLEASE BE SURE TO GIVE YOURSELF PLENTY OF TIME TO PARK 

  • Student Center Deck (W02) - 355 Ferst Dr NW, Atlanta, GA 30332 
  • North Campus Parking Deck (W23) - 911 State Street NW, Atlanta, GA 30332 
  • Dalney Deck (W22) - 926 Dalney Street NW, Atlanta, GA 30332

Your registration includes a light Chick-fil-A Breakfast!

Consent for Use of Photographic Images
Registration and attendance at, or participation in, ABC of Georgia meetings and other activities constitutes an agreement by the registrant to ABC of Georgia's use and distribution (now and in the future) of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities.


Location

Georgia Tech School of Building Construction

This workshop will be hosted on Georgia Tech's campus at the Caddell Building (280 Ferst Dr, Atlanta, GA 30332). There are a few parking deck options, see below. PLEASE BE SURE TO GIVE YOURSELF PLENTY OF TIME TO PARK -Student Center Deck (W02) - 355 Ferst Dr NW, Atlanta, GA 30332 -North Campus Parking Deck (W23) - 911 State Street NW, Atlanta, GA 30332 -Dalney Deck (W22) - 926 Dalney Street NW, Atlanta, GA 30332
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Contact Information

Name: Austin Seamster
Phone: (678) 824-6973
Email: austin@abcga.org
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